Recently, Japan, which has been hit hard by earthquakes, tsunamis and nuclear leaks, has received worldwide attention, and rumors of Japan's financial crisis detonating in advance are endless. As Japan is a strong country in the construction machinery manufacturing industry, it has inextricably linked with China in terms of engine, supporting parts and complete machine manufacturing. Therefore, this earthquake will inevitably affect the construction machinery industry in China.
Based on the perspectives of various research institutions, it can be seen that for this construction machinery industry in China, there is a crisis and a huge opportunity for development. The impact of the Japanese earthquake on the price of imported construction machinery is obvious, but for domestic construction machinery companies, it is a great opportunity to strive for product upgrades and open up the market, especially for garbage truck manufacturers.
It is understood that Japan is China's top three importer and exporter of construction machinery. China's exports of Japanese construction machinery are within 400 million U.S. dollars a year, while imports of Japanese construction machinery can reach 2.5 billion U.S. dollars a year. China's imports of Japanese construction machinery are mainly garbage trucks, elevators and crawler bulldozers. The three types of products accounted for more than 70% of similar imported products in China. In 2010, China imported about 40,000 second-hand excavators, including more than 30,000 garbage trucks imported from Japan.
Experts in the industry believe that due to the impact of the earthquake, the number of garbage trucks imported from Japan in China will be greatly reduced, and domestic excavator brands will have a good opportunity to expand the market and increase their market share. In recent years, China ’s annual imports of garbage trucks account for more than 90% of total excavator imports, and the number accounts for more than 35% of total domestic sales. The number of imports exceeds the total number of domestic national brand excavators. .
Disaster relief and reconstruction after the earthquake will greatly increase the demand for garbage trucks in Japan. When production capacity cannot be increased in the short term, it will inevitably affect the speed of replacement and the number of garbage trucks exported to China. China's domestic garbage trucks will get import substitution space, and the localization rate is expected to increase rapidly from about 20% to more than 30%.
Analysts said that the Japanese earthquake provided great development opportunities for the overseas expansion of Chinese construction machinery companies, especially for the garbage truck industry, which has been in a weak position in exporting to Japan, the advantages outweigh the disadvantages. Chinese garbage truck manufacturers should seize this opportunity to expand overseas market share, improve product quality and service levels, continuously accelerate product technology upgrades, and focus on key component research and development. While taking advantage of local advantages, seek more Strategic alliance to jointly promote the increasingly strong quality and brand of domestic garbage trucks!
For a long time, because the domestic construction machinery industry has not mastered the core technology of key components, the cost of parts and components accounts for about 30% of the export price. Key components have been an important bottleneck restricting the further development of China's construction machinery industry. It is reported that the shutdown of Japanese parts and components companies may affect the procurement of hydraulic parts for some enterprises' garbage trucks. Kawasaki Seiki is the largest supplier of garbage truck hydraulic parts in the world and China.
Kawasaki is more than 500 kilometers away from the epicenter. At present it is estimated that the earthquake will not be greatly affected, but it is unclear whether Kawasaki's outsourcing factory is located in the quake zone. In addition, Japan ’s post-earthquake power cut policy may affect Kawasaki ’s production capacity, and Kawasaki may prioritize the country ’s new demand for excavator hydraulics, so it may affect some orders from domestic excavator companies.
Of course, in the case of insufficient supply of imported parts, many domestic companies may choose important parts such as engines and hydraulic parts produced locally, which is bound to set off a new wave of "adjustment, transformation, innovation and upgrading" of key components. Perhaps this It is a good opportunity for the rise of domestic construction machinery accessories.
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